Artist Development Program

Let's take a look at where you are at in your career, what your goals and aspirations are and see what action plan we can make to get you started in the music industry!

Having a recognizable brand is so important when you are a musician. So many artists just think about the music, but what about everything else that comes with selling the music and your brand (YOU!)

SJ will work with you to create a brand for your music through logo creation, brand identity, brand colours and even fonts! How do you want to be seen from a marketability standpoint in the industry? SJ will talk with you to see what you are looking for and will create a 360 brand for your music career that will set you apart from the rest!

Branding includes:

1. Logo & Brand Identity Guidelines

2. Website Creation

3. Merchandise

4. Graphic Design - Posters, branded images etc.

5. Album Art

6. Consistent Online Messaging & Branding

Your EPK is an important piece of selling your brand and your music. It is the document you send to media outlets, festival promoters, and booking agents to sell yourself and book you gigs, interviews and to introduce yourself to the music industry! SJ will walk you through the process. She will help you write your bio, select professional pictures, and will ensure your EPK is looking its absolute best and is something that represents your brand and music!

What are you going to say to your audience? How will you interact with them online? Social Media is the number one communication stream from you to your fans! SJ will help you with creating posts, online presence, social media strategies and contests, and can help you craft professional and branded profiles.

Do you have a bunch of unfinished songs that need to be finished, or just want some advice on the songs you already have? SJ will go over your songs with you to determine what areas could use some improvement, or help direct you to finish your song. That way when you go into the studio you're ready to record without hiccups and have a finished, polished song ready to be recorded.

You have recorded songs, but now what will you look like on stage? Do you have a persona, do you wear a certain style of hat each time you perform? How do you want the world to see you in your music videos and on stage? SJ will help you work through how you want to be seen in the public eye! It is an important piece of being a musician. Think of your favourite Rock Star and what they wear on stage! SJ works with personal stylist Chelsea Day-Ross to develop your unique style that will get you noticed!