Are you a singer-songwriter or performer who wants to enter the music industry but you don't even know where to look or go to for the first step? SJ will coach you through all of the big milestones of starting your music career.
Let's take a look at where you are at in your career, what your goals and aspirations are and see what action plan we can make to get you started in the music industry!
Having a recognizable brand is so important when you are a musician. So many artists just think about the music, but what about everything else that comes with selling the music and your brand (YOU!)
SJ will work with you to create a brand for your music through logo creation, brand identity, brand colours and even fonts! How do you want to be seen from a marketability standpoint in the industry? SJ will talk with you to see what you are looking for and will create a 360 brand for your music career that will set you apart from the rest!
1. Logo & Brand Identity Guidelines
2. Website Creation
4. Graphic Design - Posters, branded images etc.
5. Album Art
6. Consistent Online Messaging & Branding
Your EPK is an important piece of selling your brand and your music. It is the document you send to media outlets, festival promoters, and booking agents to sell yourself and book you gigs, interviews and to introduce yourself to the music industry! SJ will walk you through the process. She will help you write your bio, select professional pictures, and will ensure your EPK is looking its absolute best and is something that represents your brand and music!
What are you going to say to your audience? How will you interact with them online? Social Media is the number one communication stream from you to your fans! SJ will help you with creating posts, online presence, social media strategies and contests, and can help you craft professional and branded profiles.
Do you have a bunch of unfinished songs that need to be finished, or just want some advice on the songs you already have? SJ will go over your songs with you to determine what areas could use some improvement, or help direct you to finish your song. That way when you go into the studio you're ready to record without hiccups and have a finished, polished song ready to be recorded.
You have recorded songs, but now what will you look like on stage? Do you have a persona, do you wear a certain style of hat each time you perform? How do you want the world to see you in your music videos and on stage? SJ will help you work through how you want to be seen in the public eye! It is an important piece of being a musician. Think of your favourite Rock Star and what they wear on stage! SJ works with personal stylist Chelsea Day-Ross to develop your unique style that will get you noticed!
Are you ready to put yourself out there? It doesn't have to be costly or complicated to get started. Local musician & marketing advocate SJ Riley and Markus (from Maar's Music) get the promotional ball rolling in this introduction to branding video. You don't have to have expensive software or be a visual artist to get started -- SJ shares her favourite, user friendly online tool that will help you get going with developing a logo, signature font and colour scheme to convey your brand to your target market (That's your fans!).
Whether the musical project you'd like to promote is just getting started or has been around for years, having a recognizable brand and online presence is important. It doesn't have to be costly or complicated to get started. Are you ready to put yourself out there? Local musician & marketing adviser SJ Riley and Markus (from Maar's Music) talk about strategies for developing "Top of Mind Awareness" in this short and easy to follow introductory marketing for musicians video.
Markus & SJ Riley discuss the relevance of Instagram, Facebook, TikTok, websites, Electronic Press Kits and even give a shout-out to MySpace! Whether the musical project you'd like to promote is just getting started or has been around for years, having a recognizable brand and online presence is important. It doesn't have to be costly or complicated to get started.
Maar's Music is a family owned, locally staffed music store located in Peterborough, Ontario, Canada. We've been providing great tips, advice, gear and service for over 25 years.