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Meet Evelyn - SJ's Godin 5th avenue guitar

The story of evelyn

My grandma gave me $500 when she passed and here's the story of how I have chosen to honour her <3 

Song: True Face by SJ Riley

The official guitar of SJ Riley

SJ RIley Sponsored by godin guitars

Marketing for Musicians - PArtnership with Maar's Music

Intro to branding

Are you ready to put yourself out there? It doesn't have to be costly or complicated to get started.  Local musician & marketing advocate SJ Riley and Markus (from Maar's Music) get the promotional ball rolling in this introduction to branding video. You don't have to have expensive software or be a visual artist to get started -- SJ shares her favourite, user friendly online tool that will help you get going with developing a logo, signature font and colour scheme to convey your brand to your target market (That's your fans!).

Top Of Mind Awareness

Whether the musical project you'd like to promote is just getting started or has been around for years, having a recognizable brand and online presence is important. It doesn't have to be costly or complicated to get started.   Are you ready to put yourself out there? Local musician & marketing adviser SJ Riley and Markus (from Maar's Music) talk about strategies for developing "Top of Mind Awareness" in this short and easy to follow introductory marketing for musicians video. 

Building an online presence

Markus & SJ Riley discuss the relevance of Instagram, Facebook, TikTok, websites, Electronic Press Kits and even give a shout-out to MySpace!  Whether the musical project you'd like to promote is just getting started or has been around for years, having a recognizable brand and online presence is important. It doesn't have to be costly or complicated to get started. 

Visit Maar's Music!

Maar's Music is a family owned, locally staffed music store located in Peterborough, Ontario, Canada. We've been providing great tips, advice, gear and service for over 25 years.

click here!

Treblecock Studio

Studio Services

  • Music recording from karaoke star to singer/songwriter to full band "produced, mixed and mastered"


  • Specializing in "Live off the floor" band recording with 3 camera video


  • Full video production 


  • Complete podcast production and distribution


  • Audio books recorded, mastered and distribution


  • Digital branding artwork


  • In-House singing, guitar, and songwriting lessons

Find out more!
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